Web Design & Development
what We do
Advise on website design and development, as well as branding and a variety of other digital marketing tactics.
The Importance of Properly Representing Your Brand
There is no doubt that as technology has progressed and more businesses have embraced the power of the internet there has been an increase in DIY marketing and advertising methods, such as content creation, search engine optimization, and graphic design. And while some feel that taking on these tasks is an efficient and cost-effective way to further brand awareness, if done incorrectly, these efforts can be fruitless and even harmful to your business. It is for this reason that there still exists the necessity to hire a proper marketing agency when trying to find success with a branding campaign.
Keeping Up with Social Media
One of the biggest challenges for businesses that are trying to gain exposure is the inability to keep up with social media. It can be a tempting prospect to bypass a marketing agency and instead start an array of social media accounts in the hope that it will increase exposure. However, with so many unique social media platforms it can be difficult to determine those that will meet your needs, while not going overboard. By hiring a tried and true marketing agency, you can rest assured that with their experience in the industry they will match you with the right social media platforms and ensure that your account is updated regularly.
Lackluster Graphic Design
Having the right logo and well-designed graphics is a great way to set your business apart from the pack. Unfortunately, websites like Fiverr, where users can have a business logo designed for as little as $5, have caused many companies to focus less on the creativity and skill of the designer and more on the ability to save money. And while saving money is important, the result is often a lackluster logo that makes the business look cheap. On the other hand, marketing agencies will take the time to meet with each client and assess their graphic design needs to match them with a logo that accurately represents the values of the company.
Professionally Developed Websites are Vital
The emergence of web builders, such as Wix and Weebly, have caused many businesses to bypass hiring a web developer in favor of creating their own website. Of course, building a website for your business can save substantial amounts of money, which can be alluring for small companies. However, as many users have found out, there is a vast difference between dragging and dropping elements on the screen and creating a fully functioning and visually appealing website. By working with a Fort Lauderdale web design agency, they will be able to recommend the best website options for your business, and perhaps this will involve using a web builder, but at the very least you will have an experienced developer behind the wheel.
Bad Content Can Hurt
Content creation or copywriting is one of the primary ways to get a website ranked in the search engines and this helps increase user traffic. But what is often neglected is the fact that bad content can actually harm web rankings. There are many facets to consider when creating content, such as quality, keyword usage, and most of all, issues regarding duplicate content. If a search engine like Google determines that your content is unoriginal or “spun” it could cause the website to be dropped from the index altogether and this could be catastrophic. To prevent this from happening, you will want to consider going through an agency for content creation. Not only will an advertising agency be able to ensure that the right content is being generated, they will also be able to use plagiarism tools to eliminate the risk of duplicate content.
Image Quality is Important
Professionally touched up images are a great way to entice users to visit your site and they can be vital tools in social media marketing. And with powerful editing software, such as Adobe Photoshop, the ability to customize images is easier than ever. But even with image editing software, one still needs to understand the importance in hiring a professional photographer for creating original images. With so many people reusing images found online, working with a photographer can help individualize your company.
It is no secret that the internet plays a significant role in the way that businesses function. Nowadays, companies must rely on content creation and social media to help promote their services, while ensuring that they have a high functioning website that will retain users. In addition, SEO and search engine rankings are facets that must be considered in order to be successful. However, it is vital that businesses realize that by cutting corners and bypassing marketing agencies, they are hurting their brand and their name. In the end, it needs to be understood that it is far more important for a business to take the correct steps, with the help of an agency, then to try and go it alone.